Brand Differentiation with Augmented Reality Enabled Packaging
I often repeat the December 2011 wisdom of Dr. Ronnie Davis, Chief Economist of Printing Industry of America who noted that of the 3 segments of print: informational, promotional and packaging, only...
View ArticleInnovation Ennui: Hidebound by History. Is Print’s Prudence proof of Paralysis?
Many years ago, when I was president of one of the first quick printing franchisor companies, a wise-man counseled me with this pearl — smart franchise companies know that almost allgood marketing...
View ArticleRise in Omni-Channel Shopping- What Printers Need to Do?
Printers are used to thinking of themselves as (at least in times gone by) as craft-based manufacturers. The rise of the information age coupled with mobile commerce has meant that printers are quickly...
View ArticleViewing Print From The Wrong End Of The Megaphone: Collapsing Funnel Or...
As we round the bend into 2016, global graphic arts participants are fond of citing examples of print re-discovered. Perhaps we find an article in some obscure scientific journal that endorses print...
View ArticleTwo Years Before The Mast: Print’s Position vis-à-vis the + Sign
Two Years Before the Mast is a memoir by the American author Richard Henry Dana, Jr., published in 1840, having been written after a two-year sea voyage from Boston to California on a merchant ship...
View ArticleDigital – it’s the data, dummkopf!
“Only 2% of the 50 trillion pages printed today are done digitally.” Will the number of ‘pages’ being printed continue to explode, no matter what printing process is used? Probably. But the places...
View ArticleThe Magic is “IN” the PRINT (pssst, what’s that mean?)
Observation – when the Harvard Business Review and Advertising Weekly are both talking about the potential of Augmented Reality to drive sales for marketers, we printing passion-istas may want to pay...
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